Promoting
Affiliate Programs through Email Newsletters
(continued,
part 3)
You
may also want to include a regular, static link to the re-direct
page in the off chance your newsletter subscriber is using an
old browser that does not support re-directs. Also, for quick
re-directs, be sure to keep the page as clear as possible of graphics
and unneeded text.
As
for choosing and promoting the affiliate programs for your newsletter,
it is again very important that you match the programs to your
reader's interests. One of the best ways to do this is to think
of the ad as a service to your readers, trying to assist them
or add value to their Internet experience, rather than as simply
an ad to try to make some money. Think about what products or
services your visitors would be most interested in, and promote
those. You can find a wide variety of these programs in the ClickQuick
directory.
Also,
don't forget to combine promotional tactics, and include personal
testimonials in your email newsletter if you have personal satisfaction
with a service or product. The personal testimonial is still the
single most effective way to convince people to take a look at
the products you promote. Matter of fact, mentions of an affiliate
program in an article, rather than a singled-out ad, will generally
be much more effective. For more on using personal testimonials
to improve results, see the The 'Personal
Testimonial' Promotion Technique.
In
summary, promoting affiliate programs in email newsletters can
be very effective, often considerably more so than through simple
banner ads. Additionally, there are several methods outlined above
that can further enhance their effectiveness. Email newsletters
also have a variety of other benefits, including the fact that
they will help you keep in touch with your site's visitors, and
keep them coming back to your site. One caveat is to be sure that
you offer something of value in your newsletter, such as personal
articles, otherwise many of your subscribers will see no need
to continue their subscription. Newsletters full of promotional
offers and endless classified ads are out of fashion.
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