Making the Most of Pay-per-Click Programs (continued, part 3)
2) What do they pay and what is their payment history?
What a particular vendor or network pays is perhaps the most obvious factor for judging a pay-per-click program. This is simply what can you make per click you refer from the program. Pay-per-click programs range from paying $0.01 to $0.20 or more per click. However, many webmasters sign up for pay-per-click programs without researching whether or not the program has a solid history of paying their affiliates.
A general rule of thumb is to avoid programs that offer what seem to be too large of a payout to webmasters. For example, many webmasters have been encouraged to join the CyberThrill casino program since it promises high payouts of $0.20 per click. However, the catch is they NEVER pay their affiliates what they are truly owed. Many webmasters referred hundreds or thousands of dollars of clicks, and never saw more than a few dollars in a 'token' payment.
I won't spend to much more time on this subject since this is the easiest part of a program to evaluate. Just be aware that the programs that offer to pay the highest are not always the best. If they offer $0.20 per click but never pay you, you would have been much better off accepting $0.10 or $0.15 from a trusted network.
Also, avoid programs that pay under $0.05 per click, since they are generally not worth your time given the number of clicks you need to refer to make a decent income from your site.
To help you find the programs that have the best reputations for
paying their affiliates, I make this one of my top criteria for
determining how pay-per-click programs are rated. Some of the most
consistent programs include ValueClick, Advertising.com, and Burst!.
For more information on these programs, visit the Pay-per-Click
section of ClickQuick, and watch that area for updates (including
upgrades or downgrades) as I receive feedback from more visitors
such as yourself.
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