Making the Most of Pay-per-Click Programs(continued, part 6)
6) What is the quality of their advertisers?
Another factor is the quality of the ads that the program runs. If a network hosts many professional ads from proven web companies, you will be more likely to see higher click-throughs than one that hosts poorly designed ads from unknown companies.
However, be aware that many ads hosted by pay-per-click programs are designed to generate brand awareness, rather than to generate click-throughs. Some ads are purposely designed to NOT generate click-throughs, but to rather improve a company's brand name or image, or to drive their URL into the person's mind, in hopes they visit at a later date.
Summary
In summary, selecting a proven pay-per-click program that pays consistently and is fair to members can (unfortunately) be a difficult task. Working with programs that have proven histories of paying their affiliate sites is perhaps the most important consideration. I fully recommend checking with other sites that are hosts to see if they have been paid, and to check the ClickQuick site for frequent updates.
If you have feedback to share, good or bad, about pay-per-click programs you have experience with, please send it my way. And, look for the next article to focus on tips and strategies for making pay-per-click programs more profitable for your site.
|
