Affiliate Program Survey Results, Part II (continued, part 3)
Not surprisingly this
question confirmed that sites created with the intention of communicating personally with
their visitors were seeing the most success with affiliate programs. This follows closely
with the idea that personal testimonials of products or services generally draw much
better responses than simply using banner ads or plain text links.
Making your site personal
also helps build visitor loyalty and trust. This trust can be converted into improved
affiliate program results through recommendations as long as the trust is not abused.
Gaining trust on the Internet for any site is a very difficult task, and it is even more
difficult to regain it if it is lost. So carefully consider the products or services you
recommend before committing to them to avoid potential pitfalls in the future.
Significance: Personalize your site to better reach your
visitors and create a sense of community. This sense of community will lead to better
results with affiliate programs since visitors will be more trustful of products or
services you promote.
