On the pay-per-click side, many of the top banner networks do cater to general interest visitors. Matter of fact, that has been one complaint I have heard from some sites that target a very specific audience; that the banners are too general in nature. This probably won't be a problem however for Bob's site. The Advertising.com program and ValueClick are good places to start, and up until a few months ago I would have also recommended highly Safe-Audit. However, with recent problems some affiliates have had in getting paid, I would only recommend to test them and watch the results carefully.

Just remember that the key will be to watch carefully which programs perform best, to not be afraid to try several different ideas, and if possible, to use creative linking methods beyond banner ads. As I highlighted in a previous article, personal testimonials can be particularly effective in improving responses from your visitors. And, as always, the Top Rated Programs section is a good place to start.