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Casale Media
ClickQuick.com Rating: $$$$ out of $$$$
Company Overview:
Casale Media is a relative newcomer, but a great addition to the industry for webmasters. Offering very competitive payouts (70%), a robust user interface and reporting, and a variety of ad types such as leaderboards, skyscrapers, and pops, Casale Media is quickly building it's reputation as a top-notch ad network. This program is highly recommended for all webmasters.
Program Details:
The Casale Media network concentrates currently in the larger banner formats like skyscrapers (120x600) and leaderboards (728x60). They also have a wide variety of pop-under campaigns. Webmasters are able to select through the Casale interface, the frequency capping rate they would like to use for pops.Rates are very competitive, with pop-unders in the $3.00 to $6.00 range, with webmasters earning a solid 70% of those amounts. Net payouts are thus in the $2.10 - $4.20 range for pops. For banners, net payouts are in the $0.25 - $0.40 CPM range. Like Fastclick, Casale allows you to easily select which types of campaigns you would like to have on your site. You can easily block campaigns that advertise controversial products like gambling or alcohol, as well as possible 'misleading' banners like error boxes, or those that use excessive animation. Reports from webmasters are that Casale has a strong history of paying in a timely fashion, and they have robust reporting available on their site. Checks are issued once a $25 minimum amount has been earned, and Paypal is an option to receive payment. Another nice detail of this program is Casale's convenient default ad code. Although their standard ad code is typically lengthly, they also have a single line ad code that can be easily used as a default with other ad networks. We have seen webmasters using Casale as a back-up to other networks like Fastclick and ValueClick, as well as a primary ad network as well.
Visitor Feedback:
Several webmasters have already reported that in many ways Casale Media reminds them of a younger Fastclick. We would agree, as Casale offers very similar payouts, high CPM campaigns, and a very user friendly interface. New publisher applications are processed very quickly by their review staff (typically 24-48 hours), and webmasters have reported quick turnaround with other support related questions.Overall earnings and flexibility are reported to match, or even exceed Fastclick in many cases.
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